New York, New York, USA
Multi Sensory Live Sports & Multi Media Show Experience
To pay tribute to players whose game has reached elite status, Nike developed the Nike Hyper Elite Platinum uniform. Designed with both sustainability and performance in mind, the uniform debuted at a multi-dimensional performance event created to celebrate the sport and its top talent. This live show transported players through 8 fantasy worlds, each inspired by a leading NCAA basketball team, and all created within the context of an interactive 3D basketball court.