Working closely with the Casino’s architects, WATG, John Miceli developed a series of digital media experiences, activating previously under-utilized spaces with high-energy content and dazzling, custom LED structures. Interlocking LED rings, curved LED marquees, video walls, and an upgraded show stage sound system deploy synchronized, user-updatable content to keep casino patrons engaged and entertained. Team members at DE- ZYN studios worked closely with Loren Gill and Bryan Benso to create a fully immersive experience elevating the brand along with the Rock & Brews Partners.