All →
Kinetic LED Video Wall

Kinetic LED Video Wall

The team at DE-ZYN studios worked with Barry Threw Obscura Digital, Taite to create the most advanced kinetic LED wall in the world.
Next Project
Location ::

AT&T Stadium Dallas Texas

Project Type ::

Stadium :: Large Scale Kinetic Media Wall

Contribution ::
Technology Design, Procurement & Installation

When the Cowboys took their field for the 2014 season, fans experienced for the first time the AT&T LiveFX Board. This 130-foot, high-resolution LED display helps make touchdown celebrations more exciting, entertains fans during breaks, builds suspense for pivotal plays, and more. The experience unlocks a new dimension of collective fan participation, truly mobilizing fans and making them part of the extended team. At pivotal moments during game play, fans receive a call-to- action from the Cowboys show controller via the AT&T Stadium App, which when activated, transforms their phones into portable light shows. This experience unlocks a new dimension of collective fan participation. Fans are no longer passive spectators but members of the extended team, receiving cues that mobilize them to unite. The AT&T LiveFX Board helps make touchdown celebrations more exciting, entertains fans during breaks, builds suspense for pivotal plays, and more

No items found.